AI search
GEO analytics
AI search GEO analytics measures how generative AI engines present your brand: visibility, share of voice, position, sentiment and cited sources across ChatGPT, Gemini, Google AI Overviews, AI Mode, Perplexity and Claude. AI Tracker adds your website data to the picture.
What is AI search GEO analytics?
AI search GEO analytics is the measurement layer of generative engine optimization. It tracks how AI search engines answer your customers’ questions and whether they mention, recommend and cite your brand.
Generative engine optimization (GEO) is the work of making a brand visible in AI-generated answers. Generative engine optimization analytics tells you if that work pays off, prompt by prompt and model by model.
GEO statistics are the numbers behind it: visibility, share of voice, position, sentiment and citation data. AI Tracker collects them daily as part of our AI search analytics tool, and our GEO consultancy works from the same data.
GEO statistics that AI visibility analytics reports
AI visibility analytics in AI Tracker reports six GEO statistics for every prompt and model. Together they show how AI sees your brand compared with every competitor it names.
AI visibility
The share of AI answers that mention your brand across your tracked prompts.
Share of voice
Your share of all brand mentions in your category, next to every competitor AI names.
Average position
Your average place in the list of brands an answer recommends. #1 is the first brand named.
Sentiment and perception
A 0 to 100 score per mention, plus the attributes, objections and wrong facts AI repeats.
Cited domains and URLs
The pages AI cites, with gap analysis of sources that name competitors and not you.
AI referral traffic
Visits from AI tools in Google Analytics 4, shown next to your visibility trend.
Real data: brand ranking for the SEO agency category, all AI models
How AI search GEO analytics works in AI Tracker
AI search GEO analytics in AI Tracker combines two data sets: AI answers collected daily from your chosen models, and your own website data from Google Analytics 4, Search Console and Bing.
Build the prompt set
Import questions people search from Search Console and Bing, add prompt suggestions and tag them by topic: brand, category, comparison and problem.
Choose 3 models
Pick any 3 of ChatGPT, Gemini, AI Overviews, AI Mode, Perplexity and Claude. Claude counts as 2 of the 3.
Collect answers daily
Every prompt is asked in every chosen model each day, with raw answers, brands, sources and query fan-outs saved.
Add website data
Connect Google Analytics 4 for AI referral traffic and upload Search Console and Bing exports for AI performance.
Check technical access
The AI crawler access check reads robots.txt, and agent readiness shows how well AI agents can use your site.
Report and act
Send a branded PDF report, share a read-only link or export CSV. Each answer has a what-to-do note.
Generative engine optimization analytics in real answers
Generative engine optimization analytics starts with the raw answers. AI Tracker keeps every answer with the model, the mention, the sentence, the brands named and the sources cited.
Sources: the domains that shape AI answers in your category
Perception: what AI says about your brand
GEO analytics vs SEO analytics
GEO analytics and SEO analytics measure two layers of search. SEO analytics counts rankings and clicks. GEO analytics counts mentions, positions and citations inside AI answers.
| Attribute | SEO analytics | GEO analytics |
|---|---|---|
| Search surface | Google and Bing results pages | ChatGPT, Gemini, Google AI, Perplexity, Claude |
| Unit | Keyword | Prompt (a full question) |
| Main metrics | Rank, impressions, CTR | Visibility, share of voice, position, sentiment |
| Competitor view | Domains ranking for a keyword | Every brand AI names in the answer |
| Source view | Backlinks to your pages | Domains and URLs AI cites |
| Traffic signal | Organic sessions | AI referral traffic in GA4 |
Why AI visibility analytics matters for GEO
AI visibility analytics matters for GEO because you cannot improve what you do not measure. AI answers change daily and differ by model, so only repeated data shows real progress.
Show GEO results
Visibility and share of voice trends prove whether content, PR and technical work changed AI answers.
Know which model to fix
Each model has its own results. You may lead in ChatGPT and be missing in AI Mode, which calls for a different fix.
Client-ready reports
Agencies send branded PDF reports and read-only links, so clients see GEO statistics without a login.
How to use GEO statistics to improve AI visibility
You use GEO statistics to improve AI visibility by turning each weak number into one action: a source to win, a page to write or a technical block to remove.
Benchmark share of voice
Find the prompts where competitors lead. These are your priority topics.
Close source gaps
Use gap analysis to target the domains AI cites that name competitors and not you.
Remove technical blocks
Fix blocked AI crawlers and agent readiness issues, then track the effect in GA4 AI referral traffic.
Prefer to hand the work over? Our generative engine optimization consultancy plans and delivers GEO work based on these statistics.
GEO analytics for every AI model
GEO analytics in AI Tracker covers six models. Each tracker page below explains how one model answers and how to improve visibility in it.
The largest AI assistant. The ChatGPT visibility tracker reads answers from ChatGPT with search on and tracks brand mentions and cited links.
Google’s assistant outside the results page. The Gemini visibility tracker shows whether Gemini recommends you in the Gemini web app.
Google’s AI answers inside Search. The Google AI Mode visibility tracker covers AI Mode and AI Overviews as two separate models.
An answer engine with visible citations. The Perplexity visibility tracker shows if Perplexity names your brand and cites your pages.
Anthropic’s assistant. The Claude visibility tracker checks Claude through the Anthropic API with web search turned on. Claude counts as 2 of your 3 models.
AI search analytics tool
All features, models and plans in one place. See the full AI search analytics and monitoring tool.
Start AI search monitoring for your brand in a minute
Add your brand and competitors, pick the prompts your buyers ask and choose the AI models to track. AI Tracker then shows your AI visibility, average position and sentiment in every model.
Create your project
AI visibility and share of voice against your competitors
AI search analytics shows your AI visibility, share of voice and average position next to the brands AI recommends most often in your category, after every check.
ChatGPT tracker, Gemini tracker and Google AI tracker in one tool
AI search monitoring collects every AI answer, so you can read each response from ChatGPT, Gemini, Google AI Overviews, AI Mode, Perplexity and Claude. See if the model mentions and recommends you, at what position and with what sentiment, how it describes your brand, which competitors it names and which sources it cites.
AI search analytics next to Google Search Console data
Connect Google Search Console and see organic clicks and impressions for your site next to the pages AI cites, so classic SEO and AI SEO (GEO) sit in one report. You can tell which pages bring search traffic and which ones AI trusts.
Bing Webmaster Tools data and AI citations
Connect Bing Webmaster Tools and get the same report for Bing: clicks, impressions and pages with clicks, next to the pages AI cites. Bing results also feed ChatGPT and Copilot answers.
Can AI bots crawl your website?
AI Tracker reads your robots.txt and shows which AI bots can reach your site: training bots, search bots and bots that fetch pages when a user asks a question, from OpenAI, Google, Anthropic and Perplexity. If one is blocked, you see the exact rule.
Check your site
AI readiness: is your website reachable, findable, readable and operable for AI?
AI Tracker checks your site the way AI agents see it, level by level, and shows which of your competitors pass each check.
Can AI agents fetch your pages without being turned away? Valid robots.txt, no blocked AI agents, bot requests that get through.
Can AI agents discover every page worth reading? Sitemap, no soft 404s, one canonical URL and navigation that works without JavaScript.
Can AI agents understand what a page says and who it is from? Content without JavaScript, valid JSON-LD, organization identity, titles, meta and alt text.
Can AI agents sign in to your app or call your API? Optional checks for MCP server card, A2A agent card, ARD capability manifest, API catalog and OAuth discovery.
What objections does AI raise about your brand?
Before buyers choose your services or products, AI often adds a "but". AI search analytics finds these objections in the AI answers, shows the exact words the model used and how often it says them, and suggests a fix for each one.
See your objections
Does AI describe your brand correctly?
AI Tracker fact-checks how AI describes you: it compares what the models say with the facts from your website. Each fact is marked correct, wrong or missing, with the exact words the AI used, so you know what to fix or add to your pages.
Fact-check your brand
Visibility and ranking
How often ChatGPT, Gemini, Google AI Overviews, AI Mode, Perplexity and Claude mention your brand, at what position and with what sentiment, next to your competitors.
Sources AI trusts
The domains and pages AI cites for your topics, and the gaps where competitors appear and you don't.
Your website
Optional: connect Google Search Console and Google Analytics to compare search demand and see traffic that comes from AI assistants.
AI search GEO analytics pricing
AI search GEO analytics pricing starts at $79 a month for 50 prompts and 3 AI models with daily tracking. Every feature is in every plan. Prices in USD without VAT; yearly billing gives two months free.
Basic
For SEO and content managers starting with AI search visibility.
- 50 prompts
- Choose 3 AI models
- Daily tracking
- 4,500 AI answers a month
- 1 project
- 2 extra manual runs a month
Growth Most popular
For SEO teams that need daily AI search tracking and insights.
- 150 prompts
- Choose 3 AI models
- Daily tracking
- 13,500 AI answers a month
- 2 projects
- 5 extra manual runs a month
- Team members
Scale
For agencies and teams running several brands or markets.
- 350 prompts
- Choose 3 AI models
- Daily tracking
- 31,500 AI answers a month
- 5 projects
- 10 extra manual runs a month
- Team members
Claude counts as 2 of your 3 models, because it runs through Anthropic’s paid API. Not ready yet? Get a free snapshot of 5 ChatGPT questions for your brand, no card needed.
Compare AI Tracker plans
Every feature is in every plan. Plans differ in prompts, projects and team access.
| Basic$79 / mo | Growth$179 / mo | Scale$399 / mo | |
|---|---|---|---|
| Plan | |||
| Prompts | 50 | 150 | 350 |
| AI models per project | 3 | 3 | 3 |
| Tracking frequency | Daily | Daily | Daily |
| AI answers a month (prompts × 3 models × 30 days) | 4,500 | 13,500 | 31,500 |
| Extra manual runs | 2 / month | 5 / month | 10 / month |
| Projects (brand + country) | 1 | 2 | 5 |
| Competitors | Unlimited | Unlimited | Unlimited |
| Countries and languages | Any, one per project | Any, one per project | Any, one per project |
| Team members | — | ✓ | ✓ |
| Available models (pick any 3) | |||
| ChatGPT | ✓ | ✓ | ✓ |
| Google AI Overviews | ✓ | ✓ | ✓ |
| Google AI Mode | ✓ | ✓ | ✓ |
| Gemini | ✓ | ✓ | ✓ |
| Perplexity | ✓ | ✓ | ✓ |
| Claude (counts as 2 models) | ✓ | ✓ | ✓ |
| Discover | |||
| Prompt suggestions from your website and brand | ✓ | ✓ | ✓ |
| Questions people search in Search Console and Bing | ✓ | ✓ | ✓ |
| Topics and tags (brand, category, comparison, problem) | ✓ | ✓ | ✓ |
| Measure | |||
| Visibility, position, sentiment and share of voice | ✓ | ✓ | ✓ |
| Ranking of every brand AI names | ✓ | ✓ | ✓ |
| Every raw AI answer, with the sentence that mentions you | ✓ | ✓ | ✓ |
| Query fan-outs (searches AI runs behind the scenes) | ✓ | ✓ | ✓ |
| Cited domains and URLs | ✓ | ✓ | ✓ |
| Gap analysis: sources that name competitors, not you | ✓ | ✓ | ✓ |
| Perception, objections and fact-checking | ✓ | ✓ | ✓ |
| “What to do” advice per answer | ✓ | ✓ | ✓ |
| Your website | |||
| AI referral traffic (Google Analytics 4) | ✓ | ✓ | ✓ |
| Google Search Console with AI performance | ✓ | ✓ | ✓ |
| Bing and Copilot with AI performance | ✓ | ✓ | ✓ |
| AI crawler access check (robots.txt) | ✓ | ✓ | ✓ |
| Agent readiness | ✓ | ✓ | ✓ |
| Report and support | |||
| Branded PDF client report | ✓ | ✓ | ✓ |
| Read-only report link for clients | ✓ | ✓ | ✓ |
| CSV export | ✓ | ✓ | ✓ |
| Support | Email + chat | Email + chat + call | |
AI search GEO analytics: FAQ
What is AI search GEO analytics?
AI search GEO analytics is the measurement of how generative AI engines answer your customers’ questions and whether they mention, recommend and cite your brand. It is the measurement layer of generative engine optimization.
What are GEO statistics?
GEO statistics are the numbers that describe AI visibility: visibility, share of voice, average position, sentiment, cited sources and AI referral traffic.
Which AI models does GEO analytics in AI Tracker cover?
AI Tracker covers ChatGPT, Gemini, Google AI Overviews, Google AI Mode, Perplexity and Claude. Each project tracks any 3 of them, and Claude counts as 2 of the 3.
Can GEO analytics show AI traffic to my website?
Yes. AI Tracker reads AI referral traffic from Google Analytics 4 and shows AI performance from uploaded Search Console and Bing exports.
Is GEO analytics different from SEO analytics?
Yes. SEO analytics measures rankings and clicks on results pages. GEO analytics measures mentions, positions, sentiment and citations inside AI answers.
Can agencies report GEO analytics to clients?
Yes. AI Tracker creates a branded PDF client report, a read-only share link and CSV exports. Growth and Scale add team members and more projects.
Is there a free trial?
Yes. Every plan starts with a 7-day free trial. The free snapshot without a card checks 5 ChatGPT questions about your brand.
Start AI search GEO analytics
Start AI search GEO analytics with a free snapshot of 5 ChatGPT questions, then track all your models with a 7-day free trial.
How AI Tracker uses Google data
Connecting Google is optional. If you connect it, AI Tracker reads your Search Console sites and queries and your Google Analytics 4 traffic in read-only mode, only to show these reports to you inside your account. We don't sell this data, don't use it for ads and don't use it to train AI models. Details are in our Privacy Policy.